Steve Lines goes beyond the mechanics of working social media sites with a discussion on the experience of community:
Building your presence in social media is only half the battle. Is it working? In this session, Steve digs into the reasons why many Social Media Ventures fail, covering Websites, Blogs, Forums, Fanpages, etc.
Learn about what makes an effective community and what true “sense of community” is all about. Steve focuses on the cornerstones of community: feelings of membership and influence, the integration and fulfillment of needs, and how to find shared emotional connection.
Then, focus on how to create and develop a community by getting in the trenches and working with others, identifying communication platforms, and adding value by providing content and engaging with others. Specific examples of successfull online communities are examined.
Jonathan Blackwell will dropping science at MTS on some of the most effective ways to cast a line into the web and catch yourself a loan application:
Jonathan is a bold and skillful online marketer, dialed in to the most cutting edge strategies. Learn from the broad-based experience of someone who has never been afraid to test the boundaries or try something new. He’ll bring extensive hands-on experience with all facets of web-based marketing, providing an overview of:
Traffic Generation – Creating SEO friendly content
Conversion – Landing Page architecture and analytics
Retargeting – Second chance marketing to the leads that almost were
Jonathan focuses on the specific strategies, methods, and tools to measure and tweak your approach in order to maximize results at each of these stages.
Search Engine Optimization is looking to be a hot topic at this MTS event, and Justin McHood will be presenting on some of the latest buzz topics in that arena:
If you have followed along with SEO strategy over the years, you may have noticed that everything has suddenly changed. After a flurry of shifts in the Google search algorythm, many website administrators wondering how they’ve been impacted. Others are scrambling to recover their previously held search rankings, make sense of the changes, and learn what constitutes playing by the rules as opposed to working the system.
It’s no coincidence that the recent changes have been dubbed “Penguin” and “Panda” – two distinctly black and white animals. Justin McHood will help you see the difference, and whether there is any grey area left in between. Learn tactics to recover from the updates, make forward-facing changes to your site, and how where Social Signals and creative linkbuilding strategies come into play.
In these tough economic times, MTS is busting the notion that a mortgage mastermind event should be expensive.
Here's the deal ... The 1st person that registers for MTS '12 CO pays $1 to attend. That's right just $1. The second person pays $2. And the third pays $3. And so on until all available tickets are sold out. The sooner you register, the less you pay.
This unique registration process is a reward for those that make a decision to attend early.
We call them the innovators.
Learn innovative workflow strategies for your business and hear clever ideas that beg to be implemented. Learn to automate your loan production while keeping your "personal touch". Attract referral relationships with greater ease and build systems that allow for sustainable growth. Hear how top-performing producers are managing their pipeline and growing it.
Top-Notch Speakers
Peer to peer inspiration is the MTS mantra; passionate professionals gathering to discuss mortgage origination and its intersection with technology. At our core, we believe that the best way to learn to implement technology is to interact with and learn from other originators that are already doing it. Every speaker has a passion for technology that will be evident when you hear them present. No motivational speakers here.
Approachable, real-world mortgage professionals presenting hard hitting cutting-edge topics. That's a formula for success. Topics covered at MTS12 CO -- The Approach: From Lead to Lock, Apple/Mac Track, SEO, Productivity & Organization, Mortgage Marketing and Lessons of the Socially Awkward, Wordpress, & more. Throw in dozen Mortgage Tech vendor demos and you've got sizzle baby. Pure sizzle.
Carefully Curated Live Demos
What's more powerful than an old-fashioned live demo? How about a demo from the developer in a room full of smart skeptics. The Demo room will showcase entrepreneurs with technologies that can enhance your mortgage workflow. To be clear, these aren't "pitch" sessions so you'll purchase coaching & CD's in the back of the room. We filter out the 'ordinary' so you'll discover that one perfect solution to help your production grow in 2012.
Low 80's during the day and 60's at night, Colorado is the perfect destination to kick off your summer. Micro-brews, a vibrant downtown, & a weekend in the sun-drenched high country await. Continue the networking until late in the evening. You've worked hard. MTS is both the excuse and the reason to take a break and come to the Rocky Mountains of Colorado.
